Google & Facebook may need to pay for news content in Australia. The Australian government is facing an unprecedented losses in advertising revenue across platforms due to pandemic COVID-19.

#Australia #NewsContent #Google #Facebook #WION

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Global tech giants Facebook and Google are ramping up their attacks on Australia’s proposal to make them pay for news content.

The Treasurer says Australia remains committed to the reforms despite the backlash.

And as Alan Kohler explains they’re reforms the rest of the world is watching very closely.

#GoogleFacebook #PayForNewsContent

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Feb.24 — Australia’s Parliament as passed a world-first law to force digital giants, like Facebook Inc. and Google, to pay local publishers for news content. Bloomberg’s Edward Johnson reports on “Bloomberg Daybreak: Asia.”

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Since Google primarily is based in an English speaking country, does the Google algorithm work just as well in non-English speaking countries? Bruce Clay gives his opinion in this Ask Us Anything video!

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Hear from Emma Buchholz and Zili Zhang of Gorilla Group and Trevor Pyle of Quantum Metric as they discuss Core Web Vitals and break down Cumulative Layout Shift. Learn how a bad CLS score can lead to a poor user experience and how to optimize your score.

Cumulative Layout Shift (CLS) is a Google metric, that measures a user experience event.

This metric is said to become a ranking factor in 2021.

CLS is the unexpected shifting of web page elements while the page is still downloading.

The kinds of elements that tend to cause shift are fonts, images, videos, contact forms, buttons and other kinds of content.

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Minimizing CLS is important, because pages that shift around, can cause a poor user experience.

A poor CLS score is indicative of coding issues that can be solved.

According to Google there are 5 reasons, why Cumulative Layout Shift happens:

1. Images without dimensions

2. Ads, embeds, and iframes without dimensions

3. Dynamically injected content

4. Web Fonts causing FOIT/FOUT

5. Actions waiting for a network response before updating DOM

How To Optimize CLS?

Images and videos need to have the height, and width dimensions declared in the HTML.

With regard to responsive images, make sure that the different images sizes for the different viewports use the same aspect ratio.

Google recommends using AspectRatioCalculator.com to calculate the aspect ratios. It’s a good resource.

How Cumulative Layout Shift is Calculated?

1. Impact fraction is a measurement of, how much space an unstable element takes up in the viewport.

2. The distance fraction is the amount of space, that the page element has moved from the original position to the final position.

Cumulative Layout Score is calculated, by multiplying the Impact Fraction by the Distance Fraction: 0.75 x 0.25 = 0.1875

How to Measure CLS?

There are two ways to measure CLS – 1. Lab & 2. Field.

It’s not necessary to understand how to do the calculations yourself. But just knowing about it and what it is important because this metric is scheduled to become a ranking factor sometime in 2021.

Hope this information helps you in anyway. Having any questions, query or suggestions, please feel free to comment below.

Reference: https://www.searchenginejournal.com/cumulative-layout-shift/371946/

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Hi Guys,

In this video I’ll be discussing one of the key Core Web Vitals that will become an SEO ranking factor in 2021 called Cumulative Layout Shift (CLS).

I’ll be covering in great detail:

-What is Cumulative Layout Shift?

-Common Cumulative Layout Shift issues

-How to optimise these common issues

-What tools do you have at your disposal to identify these Cumulative Layout Shift issues

Timestamps:

Introduction:00:00

Core Web Vitals Overview? 00:32

What is Cumulative Layout Shift? 01:35

Common Cumulative Layout Shift issues 02:50

How to optimise these common issues? 06:00

What tools to identify Cumulative Layout Shift issues 09:02

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#cumulativelayoutshift #corewebvital #SEO

Jake and Surma chat about layouts that put the content in charge, vs layouts that put the CSS in charge, and why that difference matters.

Jake’s ancient article → https://goo.gle/3kLxWBd

More videos in the HTTP 203 series → http://goo.gle/HTTP203
Subscribe to Google Chrome Developers here → https://goo.gle/ChromeDevs

Also, if you enjoyed this, you might like the HTTP203 podcast → https://goo.gle/HTTP203Podcast

#HTTP203 #ChromeDeveloper #WebDev

View a mobile search result in Google Chrome on a desktop – without any fancy extensions. Mac / PC

Try the new Google Search experience for movies from google.com on your phone.

Google mobile search has now gone live with Fav icons being displayed in search results. If you do not have a Fav icon placed on your website we highly recommend getting this implemented.

Google is Going to Redesign Mobile Search With New Interface | Be Tech | Jitendra | Quick News Ep #01
Google is going to roll out a new design for its mobile search results. The changes are intended to simplify how search results look. so people could find what they’re looking for faster and more easily. The redesign will focus on having larger and bolder texts which will help to scan the data easily. Google will also be modifying the colors of the interface to help highlight important information without being distracting.

In the time of information overload, decision-making is not as simple as it once was. In fact, 80% of people who have difficulty making purchase decisions say it’s because of too much information or too many options.

Information overload has created a paradox of choice, leading to messy purchase journeys that are emotional, and brands now have the opportunity to step up and help customers find resolution.

Join us to decode decision-making and discover how you can build trust and be helpful to consumers on their paths to purchase.

Breaking news: new generative AI features coming soon to Google Ads!
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▶ About this video:
Google Ads has long been an indispensable tool for any business and we all know about it. But just recently, Google has announced something at Google Marketing Live event – and it will change search ads forever. Let’s review it in detail.

—
Disclaimer:
The content in this video is based on company’s experience. The primary purpose of this video is to educate and inform. Note that Jelvix is not responsible for the results of advices that were taken without considering individual situation and goals of your business. Jelvix strongly recommends to perform your own independent research before making any critical decisions. If you have a complaint about something or find your content is being used incorrectly, please contact Jelvix.
This video is available for private, non-commercial use only. You may not edit or modify this video.

Google Search Partners Network is a campaign-level setting. If enabled, your search ads can appear on many other websites besides Google.com. We’ll show you what types of ads can appear on the Search Partner Network. We’ll then show examples of sites part of the Search Partner Network. Then, we’ll hop into Google Ads to show you where you can enable and disable Search Partners from your campaigns. Last, we’ll go over the Network Segment report in Google Ads so you can review how the Search Partners Network is performing for your campaigns.

0:43 – What Kind of Ads Can Appear on the Google Search Network?
2:06 – Examples of Search Partner Network Ads on YouTube
3:19 – Examples of Search Partner Network Ads on Google Images
3:49 – Examples of Search Partner Network Ads on Google Shopping Tab
4:14 – Google Search Partner Ads on Other Search Engines
5:36 – Choosing Network Targeting in the Campaign Settings in a New Setup
6:16 – How to Turn Off Search Partners in an Existing Campaign
7:01 – Reviewing Performance for Google Ads Search Partners
9:39 – Notes About Performance from Search Partners & How CTR Impacts Quality Score
10:58 – Reviewing Search Partners at the Ad Group or Lower Levels

#googlesearchpartners #searchpartners #googlesearchpartnernetwork
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On May 31, 2018, Naval Ravikant sent out a tweet storm beginning with “How to Get Rich (without getting lucky):” In this video, I analyze each post from the 40 tweet tweetstorm. Naval often says this tweet storm should’ve been named “How to become wealthy”, but how to get rich is a catchier title. This tweetstorm has completely changed my perspective on passive income and how to think about making money in today’s world. I hope this video will begin to do the same for someone else.

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International Targeting in Google Search Console Not Showing? Here’s How to Fix It
If you’re targeting an international audience, ensuring that your website is visible in search results across the globe is crucial. Google Search Console is a powerful tool that provides website owners with valuable insights into their site’s search performance, including how it’s ranking in different countries. However, if you’re having trouble getting international targeting to show up in Google Search Console, it can be frustrating and confusing. In this article, we’ll discuss why international targeting might not be showing up in Google Search Console, and what you can do to fix it.

Understanding International Targeting
International targeting is a feature in Google Search Console that allows website owners to indicate which countries their site is intended for. By specifying a target country or region, you can help Google understand your content’s relevance to users in those areas, and improve your chances of ranking higher in local search results. International targeting is essential for businesses that operate in multiple countries or target a global audience.

Why International Targeting Might Not Be Showing Up in Google Search Console
If international targeting isn’t showing up in Google Search Console, it’s likely due to one of the following reasons:

1. Your Site Doesn’t Have Enough International Traffic
Google Search Console won’t display international targeting data unless your site has received traffic from at least one other country. If your site is new or has only received traffic from your home country, international targeting may not be available yet.

2. Your Site Isn’t Set Up Correctly for International Targeting
If you haven’t correctly set up your site for international targeting, it may not be showing up in Google Search Console. To enable international targeting, you’ll need to indicate which countries your site is intended for by using hreflang tags, specifying the country targeting in your sitemap, or using a ccTLD or subdirectory structure.

3. Your Site is Not Optimized for Local Search
If your site isn’t optimized for local search, it may not be appearing in international search results. Google relies on signals like local listings, reviews, and social media activity to determine a site’s relevance to users in specific countries or regions. If your site isn’t optimized for local search, it may be missing out on potential traffic and visibility.

How to Fix International Targeting in Google Search Console
If international targeting isn’t showing up in Google Search Console, there are several steps you can take to fix it:

1. Check Your Site’s Traffic
The first step is to check your site’s traffic to see if you’re receiving visitors from other countries. If your site isn’t receiving international traffic, it may take some time for international targeting to become available in Google Search Console.

2. Set Up Your Site for International Targeting
To enable international targeting, you’ll need to correctly set up your site using hreflang tags, sitemap targeting, or a ccTLD or subdirectory structure. Make sure you’ve followed Google’s guidelines for implementing international targeting, and check your site for any errors or issues.

3. Optimize Your Site for Local Search
To improve your site’s visibility in local search results, make sure you’re optimizing your site for local search. This may include creating local listings, getting more reviews, and using social media to engage with users in different countries or regions.

Conclusion
International targeting is an essential feature for websites that operate in multiple countries or target a global audience. If you’re having trouble getting international targeting to show up in Google Search Console, it’s likely due to one of the reasons mentioned above. By checking your site’s traffic, setting it up correctly for international targeting, and optimizing it for local search, you can improve your chances of ranking

If you’re trying to figure out International SEO and how to drive more traffic to your website, then this is the video for you. Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: https://www.clickminded.com/cctld/

Today, we cover international SEO and Country Code Top Level Domains, or ccTLDs.

I’m going to talk about the most important pieces of information you should know about country-specific domains, whether or not you should buy them, as well as the implications of localized and internationalized domains for rankings in Google and other search engines.

A Country Code Top Level Domain, or ccTLD, is an internationalized version of what you might already be familiar with. Your perception of this depends on where you are from, where you grew up, and where you may have lived.

For example, I’m from the US. I grew up in the US and, for most of my life, I’ve only seen “.com” domains. In Germany, “.de” is very common. In Australia, it’s “.com.au” or just “.au”. In Mexico, it’s “.mx”. In China, it’s “.cn”. In the United Kingdom, it’s “.uk”. And the list can go on.

Country Code Top Level Domains, or ccTLDs, are all about international SEO. However, keep in mind that SEO is only one piece of a more comprehensive digital marketing strategy—so while it’s definitely important (and I am personally a huge fan of it), it is also essential that you don’t neglect other digital marketing channels.
marketing perspective.

Ready to go? Then watch today’s video!

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Learn seven SEO experiments that grew my traffic from 9,029 search visitors a month to 449,000 in two years.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

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Today, I’m gonna teach you guys seven experiments that I ran that grew my traffic from 9,029 search visitors a month to 449,000. That’s a huge increase. Now to clarify, I did that increase through a period of two years from January 2015 all the way to January 2017.

Experiment number one, does post frequency affect search traffic? Now you guys already know that when you’re first starting off with a blog or a website, and you add a ton of content, of course, frequency and the amount of content as well as quality affect how much traffic you’re gonna get. Because if you have five pages that Google’s indexed, and then you have 100 pages, obviously you have a higher probability of getting more search traffic. But the real question is is there diminishing returns? What happens if you go from having 100 blog posts to 200, 200 to 500, 500 to 1,000, et cetera? What really happens? So I decided to test a few things.

Experiment number two, here’s another way that I really increased my search traffic. It’s pretty much just figure out if you can use social media data to figure out how to increase your click-through rate. We all know that click-through rate increases rankings, right? So if you’re number one versus number two versus number three, there’s a huge difference in how much search traffic you get. You, of course, wanna be number one. And when you’re number two and you’re getting more clicks on your listing than the number one listing, what happens? Well, Google will naturally move you up.

Experiment number three, who is Neil Patel? Some of you guys have seen this, some of you haven’t. And my big hypothesis with this test was does Google rank brands higher? And I wanted to really figure that out, right? Just like Pepsi, Coke, everyone knows about ’em. You see that glass, and you’re like oh I really want a Pepsi, I want a Coke. They have a really strong brand. So do these brands get preferential treatment when it comes to Google? And well first of all, before you can actually do that, you need to first figure out how does Google track if a brand is popular?

Experiment number four, is content really king? And it’s funny, right, everyone talks about like oh you should do a ton of stuff with content. Blogging’s the best stuff, and is it really the best stuff? I have no idea. I thought it was the best idea ’cause I’ve been blogging for so long, Quick Sprout, Neil Patel, Kissmetrics, Crazy Egg, et cetera where I’m like well let’s really actually see if content is king. So I invest so much time and energy into content ’cause I have a team that helps me.

Experiment five, does bounce rate impact search traffic? We’ve all heard about it, and you know there’s a few things that I ended up doing. I think this slide is wrong, right? Is this right? Let’s see. I’m just fast forwarding, all right, a bit misplaced, but I can go through it. All right, so in general, you’ve heard about it. And I started testing things out. And here’s a general synopsis.

Experiment number six, does keyword density or thoroughness matter more? So I’m assuming you guys have all tried shoving keywords onto a page. I know I have. I used to do things like aim for a higher keyword density than my competitors, use keywords within my h1 tag, use a keyword within my URL, and put the keyword within the first sentence of the content.

Experiment number seven, do URLs really matter? So I changed my URL, and in one month my search traffic grew by over 40%. Tyler from Canada who was giving a speech I think yesterday, he’s the one who told me about this. We got introduced by a mutual friend, Tony from Expedia.

If you like this video, like, comment, share. I do appreciate it. And if I can ever do anything to help you out genuinely even if it’s you know giving you some advice, I don’t care for the money, just leave a comment below, and I will do my best to try to help you out and answer all your questions. Thank you for watching.

Is your site traffic coming down? Are the rankings of your once-popular articles coming down? It’s time to revisit your older articles and upgrade them. It would be ideal for updating all articles that were published more than 12 months ago, but if you are a one-man show or a small team of content writers, this may pose a challenge.

So, this video is all about helping the “single person or a small team” to update a large number of older articles.

Chapters (Timestamps):
00:00 – Introduction
02:10 – Identify the Right Articles to Update
05:35 – How to Update the Content
06:50 – Old way vs. New way of Content Creation
07:41 – #1: Satisfy Search Intent Within 3s
08:18 – #2: Properly Remove Outdated Info
10:09 – #3: Satisfy Secondary Search Intent
13:23 – #4: Trim the Fat
14:53 – #5: Merge Similar Content
16:36 – Submit Updated Content for Recrawling
18:36 – Outro

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We hope with a clear and focused strategy to update your older content. They will now rank better and possibly get back the traffic they have lost. If you have other strategies you would like to share, feel free to leave them in the comments below.

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